Do you own a small business and you have been wondering how to let the masses know about it? Have you spent a great deal of money lately on useless advertising and promotion techniques that have yielded very little return? Do you want a way to reach millions of people who want what you have to offer? If so, you need to advertise on Facebook.
Why would you want to advertise on Facebook? Well, I will give you one billion reasons. There are one billion people who have profiles on Facebook. Depending on what you have to offer they are all potential
clients. This is the best way to advertise to people.
Facebook has all of your potential clients walled within their community and all you have to do is let them know you exist. If you should decide to advertise on Facebook, all you will need to do is create a Page that describes your business.
Most businesses do not spend enough time on this one aspect and probably don’t even think of it as a way to advertise on Facebook but it is. People have many choices today. They are going to check out what you offer and other services as well. Who ever creates the best page that details the many features and benefits of their company is going to be the clear winner.
So, never take it for granted when developing your online presence on Facebook. Your page is a way to advertise on Facebook. Make sure you clearly communicate your business in the best light possible. It will pay off handsomely for you later.
Now when you advertise on Facebook with actual ads you have a few tools available to you that will make all the difference in whether you make money or not. You can advertise on Facebook with ads based on demographics, personal interests and based on geographic location.
Advertise On Facebook And Target Demographics
This is a great way to segment clients as you advertise on Facebook. If you have a product selling razor blades to shave your beard. You will only want to advertise to men. So choose men and save yourself a lot of money and time. You also probably only want men from a certain age on.
Advertise On Facebook And Target Interests
You have the ability to hone in on what people like and don’t like. This will enable you to advertise on Facebook and promote your service only to those who would be interested. Remember you only want people to click on your ad if they are a targeted potential customer. So, if you are selling yarn, you probably do not want to target gamers or car enthusiasts. You want to target people who like to knit. Facebook lets you find lots of pages that are about knitting and target those pages for ads. This is a great way to advertise on Facebook.
Advertise On Facebook And Target Locations
This is another great feature. If your business targets people throughout the United States then you can target the whole country. However, what if you sell ice cream in Bakersfield, California. You would not want people in Columbus, Ohio clicking and reading your ad. So, you would only advertise to people in Bakersfield. More than likely, they are the only folks that matter. Anyone out outside of that city would not be willing to drive that far for ice cream. You get the point. When you advertise on Facebook you can target very specific locations so this works very well for local businesses.
So, when you advertise on Facebook, you can go directly to your customers in minutes and start making money.
If you want to learn more about how to advertise on Facebook effectively we recommend Facebook Ads Acadmey 2.0. Here is our Facebook Ads Academy 2.0 Review